After a dull first six months of 2023 in Kannada cinema, small-scale films with fresh concepts have focused on niche audiences, and adopted unique promotional strategies to succeed at the box office. They have been a refreshing change from the big-budget films earlier this year, that promised to be pan-Indian for the sake of it but failed to deliver on quality. The Hindu looks at how Kannada cinema debunked the popular pan-India theory by focusing on its local target audience and persistent promotions to create the right noises outside of the State. Script and narration: Vivek MV Production: Ravichandran N Thank you for watching our video! You can subscribe to our channel here: https://bit.ly/3c8Adi6 Visit https://www.thehindu.com/ for the latest updates, analysis, opinions, and more. You can also download our apps: Android: https://bit.ly/3nboBEi iOs: https://apple.co/3EDCwt4 The Hindu is committed to keeping you up-to-date with information on the developments in India and the world. We promise to deliver quality journalism that stays away from vested interest and political propaganda. You can support us by subscribing to our digital offerings here: https://bit.ly/3emywiz Follow us: Twitter: https://twitter.com/the_hindu Instagram: https://www.instagram.com/the_hindu/x #SaptaSagaradaacheEllo #KannadaCinema #KousalyaSuprajaRama