YC Partner and growth expert Gustaf Alströmer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups. Transcript and lecture slides here: https://www.ycombinator.com/library/6k-growth-for-startups This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 Introduction 1:36 Do things that don't scale 3:55 Case study: Airbnb 8:33 Product-market fit 16:30 Growth channels and tactics 18:29 Conversion rate optimization 21:37 Growth channels to explore 25:46 Referrals & virality 28:16 Paid growth 30:20 Search Engine Optimizaion (SEO) 33:12 A/B Testing 37:45 Conclusion