Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? Discover how to diversify your pipeline for agency stability and growth. 🔔 Subscribe for More Marketing Agency Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA 👁️‍🗨️ About Suzanne Block – Website https://shapeandscale.co/ – LinkedIn https://www.linkedin.com/in/suzanne-block/ – LinkedIn https://www.linkedin.com/company/shape-scale/about/ ⏰ Timestamps 00:00 Intro 01:30 About Suzanne Block 06:12 Why a Diversified Pipeline Is Essential for Agency Stability and Growth 09:28 How to Build a Diversified Pipeline 15:31 How to Assess New Market Opportunities for Your Agency's Pipeline 20:11 How to Balance a Diversified Mix of Clients for Your Agency’s Pipeline 24:49 How to Balance Client Retention and Acquisition to Maintain a Diversified Agency Pipeline 32:06 Technology’s Role in Managing and Maintaining a Diversified Pipeline 35:59 How to Adapt Your Pipeline Strategy in an Evolving Marketing Industry 37:40 How to Analyze Your Agency’s Pipeline #SocialMediaExaminer #MarketingAgencyShow #AgencyPipeline