What does it take to get a million-dollar marketing contract? According to Tom Shapiro, the CEO of Stratabeat marketing agency, it’s about focusing on creativity through the use of neuroscience, psychology, and behavioral intelligence. Tom shares insights on driving growth through innovation, fostering continuous creativity, as well as lateral thinking in lead generation. The discussion includes real-life strategies for creating campaigns that generate leads with success. 00:00 Intro 08:35 Role of Creativity in B2B Marketing 19:16 Building Web Authority 18:09 Rethinking Lead Generation 29:55 Lead Generation Strategies 35:35 Content Format and Shareability 42:20 Digital PR and Link Building Listen to our podcast on Spotify, Amazon, Google Podcasts or Apple Podcasts! FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/ ☑️ Instagram: https://www.instagram.com/designrushmag/ ☑️ LinkedIn: https://www.linkedin.com/company/designrush ABOUT DESIGNRUSH DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.