In this video, Global Head of Analytics & Measurement Platforms Sara Radin introduces the GA4 Product Manager video series and walks through the benefits of Google Analytics 4. 0:06 Introduction 0:40 Agenda 1:04 Universal Analytics Sunset 3:24 Innovating for the future 5:11 An enhanced measurement solution 8:02 Enrich first-party data with modeling 9:47 Derive powerful insights with robust reporting 12:50 Predict customer needs 14:45 360 Enterprise benefits 16:32 Data activation 19:00 Resources & takeaways