🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. OpenAI has launched a new developer platform that allows its enterprise customers to build customized versions of ChatGPT. The no-code system gives these GPTs the agency to program tasks and coordinate the use of additional tools to perform them. But when playing in this “build-a-bot” workshop, Robert Rose advises marketers to view their use cases through the lens of strategy and business value. 📣So what do you think? What would you build a custom GPT to help your content team accomplish? Let us know in the comments. 👀 Related: What To Know About ChatGPT Enterprise- https://contentmarketinginstitute.com/articles/b2b-content-marketing-chatgpt-enterprise ⭐️Sources: https://www.theverge.com/2023/11/6/23948957/openai-chatgpt-gpt-custom-developer-platform https://openai.com/blog/chatgpt https://www.nytimes.com/2022/12/05/technology/chatgpt-ai-twitter.html https://www.nytimes.com/2022/12/15/opinion/chatgpt-artificial-intelligence.html https://www.searchenginejournal.com/custom-gpts-new-ways-to-utilize-chatgpt-for-seo-marketing/500579/#close https://chat.openai.com/g/g-gmwYrElZ4-klingon-language-tutor