How do you present an idea? How do you pitch to clients? How many options do you present to a client for them to make a decision? What happens when the clients don't like the work? Want more? https://www.buildingabrandshow.com/ Binge-watch the whole series: http://bit.ly/BuildingABrandShow In episode 5 of Building a Brand, Matthew Encina and Ben Burns, drive up to Rancho Cucamonga to present their brand stylescapes to the Hamiltons. They hope to get approval on one of the directions, so they can go back to the team and begin designing the brand identity for Hamilton Family Brewery. Clients do not always know how to express what they are looking for when it comes to visual concepts. Designers have historically shown clients various samples of published work to help guide them through the design process to understand what style they are interested in. Before the internet designers showed clients physical tear sheets from magazines. The “Stylescape” is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. 🎬 Episode breakdown: 00:50 - Previously On 01:53 - Editing last minute 02:34 - Emily's second Stylescape 03:07 - Ben and Matthew work on naming Sang's Stylescape 05:07 - Why name them? 05:41 - Planning the presentation 06:20 - Arriving at the Brewery 06:38 - Ben opens the presentation 07:46 - Emily's Stylescape "Ornate Heritage" 10:04 - Sang's Styelscape "Built To Last" 12:42 - Min's 1st Stylescape "Merit Badge" 13:51 - "Part of our job is to listen and watch what they do" 15:32 - Min's 2nd Stylescape "The Daring Artisan" 17:20 - What Matthew and Ben think of "The Daring Artisan" 19:12 - "Client's need to see something to react to" 20:21 - Josh giving feedback on all the Stylescapes 21:19 - Crysten giving feedback on the Stylescapes 22:32 - "Which one feels like Hamilton Family Brewery?" 23:25 - Ben recaps the choices made 23:51 - Ben explains his biggest concern 26:01 - How the presentation went 27:31 - Next On – 💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction: http://bit.ly/2JJKhEM 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 🎧 Do you like the music? Check out the Epidemic Sound music libraries through our affiliate link*: http://share.epidemicsound.com/thefutur – Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ https://hamiltonfamilybrewery.com/ #BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: null We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com/ Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne