How following the “opportunity framework” helped this CEO find her true calling — and how you can use it to find yours. Up Next ► She Turned Her Art into a Business — and Scaled it https://www.youtube.com/watch?v=y8g5mtekAaw Subscribe to Freethink on YouTube ► https://freeth.ink/youtube-subscribe Adelle Archer, founder and CEO of Eterneva, built her unique company from the ground up — something she never thought she would do. Eterneva creates Memorial Diamonds from the carbon ashes of departed loved ones, memorializing their lives in a distinctly meaningful way. Adelle shares her journey of finding the perfect balance between passion and profit. She explains how she used the Opportunity Framework to identify the right business venture, ensuring that Eterneva could bring joy to people while remaining scalable and successful. Follow Eterneva’s rise as a leader in the end-of-life space, securing $10 million in their Series A and even landing a deal with Mark Cuban on Shark Tank. If you're an aspiring entrepreneur seeking inspiration and insights on identifying opportunities that align with your purpose, this episode is a must-watch. Watch on Freethink.com ► Watch on Freethink.com ► https://www.freethink.com/sponsored/eterneva/ This video was made in partnership with https://www.youtube.com/channel/UCt1LypVFTIQPza66suq00Pw ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ Read more of our stories on entrepreneurship: Y Combinator launches a ‘Tinder for entrepreneurs’ to match startup co-founders ► https://www.freethink.com/entrepreneurship-innovation/cofounder-matchmaking/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description The 5-hour rule: How to turn a wasted day into a successful one ► https://www.freethink.com/entrepreneurship-innovation/the-5-hour-rule/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description No, 90% of new businesses don’t fail. Here’s why. ► https://www.freethink.com/society/build-for-tomorrow/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡ Watch our original series: ► Hard Reset:    • Hard Reset by Freethink   ► Just Might Work:    • Just Might Work by Freethink   ► Challengers:    • Challengers by Freethink   ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ About Freethink No politics, no gossip, no cynics. At Freethink, we believe the daily news should inspire people to build a better world. While most media is fueled by toxic politics and negativity, we focus on solutions: the smartest people, the biggest ideas, and the most ground breaking technology shaping our future. ◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡ Enjoy Freethink on your favorite platforms: ► Daily editorial features: https://www.freethink.com/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ► Solutions-based stories, straight to your inbox: https://www.freethink.com/subscribe/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ► Facebook: https://www.facebook.com/freethinkmedia​/ ► Instagram: https://www.instagram.com/freethink​/ ► Twitter: https://twitter.com/freethinkmedia​/ ► Join the Freethink forum: http://www.facebook.com/groups/freethinkforum/