Brian Smith and Jackie Cuscuna's ice cream company, Ample Hills Creamery, was a runaway success. A few years after they launched in Brooklyn, New York, they were endorsed by Oprah Winfrey and opened a shop at Walt Disney World. Then, in 2020, the company declared bankruptcy. Six months later, Smith and Cuscuna filed for personal bankruptcy. Now they're trying again — with new investors and a bevy of lessons learned from failure. Produced & Shot by: Zach Green Senior Managing Producer: Eric M. Clark Editor: Kevin Heinz Animator: Elham Ataeiazar Reporter: Ashton Jackson Additional Footage: Brian Smith and Jackie Cuscuna, Getty Images Subscribe to CNBC Make It: http://cnb.cx/2kxl2rf About CNBC Make It: CNBC Make It is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt We Lost A $40M Ice Cream Business — How We're Rebuilding