#warikoo #tanmaybhat #startup Content marketing is critical, whether you’re chasing sales or website traffic. It isn’t as easy though, especially for a startup where change- across product, people and placement- is the only constant. And when you’re caught by these waves of change, you either sink or swim unless, of course, you’re smart enough to build a boat and turn a profit by offering rides. Influencer, content entrepreneur and internet sensation Tanmay Bhat did just that as he built India’s first viral content business. From engaging a room full of comedy enthusiasts to winning millions of subscribers on YouTube, Tanmay has literally defined the formula for user engagement and retention. "Virality isn't science! It’s a product of experimentation," says Tanmay. With social media gaining more popularity by the day, your company’s valuation is definitely linked to customer validation. So if you want to scale your brand love, tune in to this episode of with Bertelsmann to catch his definitive guide on creating viral content. 0:00 Introduction 1:28 On being the first generation of the English stand-up comedians 2:08 How did AIB (All India Bakchod) happen? 3:21 Was AIB the first troop loop content-led startup? 4:03 Was AIB helping brands use what you had learned? 5:30 Importance of content and why it can be a powerful mover in a startup journey? 7:50 Why have artists in your company; why you got to start thinking content first from the platform 10:06 How does a founder come to terms with an artist with a very different mindset? 11:45 What are your predictions for content and content marketing in the country? 13:05 Does influencer marketing work in India? 15:41 Myths about content for start-ups and founders 17:40 People think content marketing is cheap, inexpensive 18:56 You need to be creative enough in a fearful way 19:25 Should brands take a strong controversial stance where they shouldn't have any business taking? 20:13 Why brands have to operate like people? ----------------------------------------------------------------------------------------------------------------------------------------------------------- Ankur Warikoo is an entrepreneur, an angel investor, a mentor and an active public speaker. For the past 4 years, Warikoo has been actively sharing content on YouTube, LinkedIn, Instagram, Facebook and Twitter amassing a following of 1.6Mn+ people. He posts 3 Hindi and English videos every week on his YouTube channel, where he talks about entrepreneurship, how to grow in life, personal finance and failure. Warikoo started his entrepreneurial journey in 2008. His most recent startup is nearbuy.com where he was the founders and CEO from 2015 until 2019. Prior to that, Ankur started Groupon’s India business in 2011 and acted as the Country CEO from 2011-15, and Head of Groupon APAC from 2013-15. An alumnus of the Indian School of Business, Ankur is an active Angel investor and mentor to several startups. Ankur has been part of Fortune Magazine’s 40 under 40 List for India, LinkedIn India’s PowerProfiles List, LinkedIn India’s Spotlight List and India’s Top Executives under 40 list. ----------------------------------------------------------------------------------------------------------------- My Money Apps: https://bit.ly/3Zg56eR My bestselling books: ‘GET EPIC SHIT DONE’: https://ankurwarikoo.com/getepicshitdone ‘Do Epic Shit’: https://ankurwarikoo.com/doepicshit My gear for shooting this video: 🎥 Sony a7III camera: https://bit.ly/3M42wAV 🎬 Sony FE 24-70 f2.8 Lens: https://bit.ly/3KCCiF0 🎙️ Shure SM7B Microphone: https://bit.ly/3O1NAVA 🔆 Fill Light 60W: https://bit.ly/37aJolP 💡 Key Light 150W: https://bit.ly/3O9nyjs 📽️ Benro IT15 Tripod for Sony a7III camera: https://bit.ly/3O4PvJ1 Useful links: 20 books for your 20s: https://bit.ly/WarikooBooks 20 online courses for your 20s: https://bit.ly/WarikooOnlineCourses Gadgets that I use: https://bit.ly/WarikooGadgets The above links are on Amazon. If you buy any of these using the above links, I stand to make affiliate income from it. 100% of this income is contributed towards the education of kids who cannot afford it. In 2021 we contributed 38L and in 2022 we contributed 53L. Let’s connect online: 🎙️ My weekly podcast Woice with warikoo (Spotify): https://open.spotify.com/show/1g7wpoqydK6hszvi4DFywg 📩 My weekly newsletter warikoo Wanderings: https://ankurwarikoo.com/newsletter/ 📱 Instagram: https://instagram.com/ankurwarikoo 🐦 Twitter: https://twitter.com/warikoo 👨🏻‍💻 LinkedIn: https://www.linkedin.com/in/warikoo 😄 Facebook: https://www.facebook.com/awarikoo/ 🖋️ Daily Blog: https://ankurwarikoo.com/blog/