Love for Joshua Tree endangers the local life—both people and ecosystems. The allure of the high desert has drawn generations to the region, from socialites of the early 20th century to social media users today. Amid a boom of tourism and short-term rentals, conservationists and locals hope this love for Joshua Tree can be practiced more sustainably for everyone—and everything—that calls it home. Learn more at https://bit.ly/3NNzJ4T ~~~~~~ Subscribe to our YouTube Channel: https://bit.ly/3wiFfZ2 Follow us: Instagram: https://www.instagram.com/pbssocal/ TikTok: https://www.tiktok.com/@pbssocal_kcet Facebook: https://www.facebook.com/pbssocal Sign-up for our Newsletter: https://bit.ly/3wby5Gb #EarthFocus #California #JoshuaTree #Environment #Desert