Two reporters from Al Jazeera go undercover in the National Rifle Association (NRA) to reveal how they manipulate public opinion after deadly massacres. As an Australian living in the US, Peter Charley was perplexed by American gun culture and the vice-like grip that the NRA held over politics. So he enlisted the help of his friend Rodger Muller and set up ‘Gun Rights Australia’, a fake gun lobby purporting to want to reform gun laws in Australia. Soon enough, they were welcomed with open arms by the NRA. With the help of hidden cameras, they captured their inner workings, how they influence public opinion and how they respond to mass shootings. Two years into the investigation, Rodger befriended One Nation, a right-wing populist Australian political party. They hoped Rodger could help them solicit donations from the US gun lobby. The investigation documented the murky world of political donations and backroom dealings and caught One Nation red-handed seeking donations in return for promising to change Australian gun laws. How To Sell a Massacre, is a two-part documentary, produced by Al Jazeera, and is available to watch here: Part 1 https://www.youtube.com/watch?v=QYyX7O02yOg Part 2 https://www.youtube.com/watch?v=_zIodf0o3T0 Watch more like this: Exposing the Cult Leader Who Beats Her Captives https://www.youtube.com/watch?v=Nd_7meGoyGs American Guns Are Wreaking Havoc in Honduras https://www.youtube.com/watch?v=YZQPGyM85lY The Brazilian Pro Gun Activists Inspired by the NRA https://www.youtube.com/watch?v=CbJplWDiw_U Help keep VICE News’ fearless reporting free for millions by making a one-time or ongoing contribution here. - https://vice.com/contribute Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com/ Follow VICE News here: TikTok: https://www.tiktok.com/@vicenews?lang=en Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideo Follow VICE World News here: TikTok: https://www.tiktok.com/@viceworldnews?lang=en Twitch: https://www.twitch.tv/vice Facebook: https://www.facebook.com/viceworldnews Twitter: https://twitter.com/VICEWorldNews Instagram: https://www.instagram.com/viceworldnews/ #VICENews #News #NRA