Head to https://squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale. Become a patron of my channel on Patreon: https://www.patreon.com/JohnMauriello Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: https://discord.gg/hFw55nh Follow me on Instagram: https://www.instagram.com/mauriellodesign Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com/ Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 0:00 Intro 0:50 Why the 80s Are STILL Relevant 2:21 The 80s Were Fun 3:04 Smashing the Paradigm 4:46 Form Follows Emotion 9:55 How 80s Designs Defined Today's Design 10:32 Frog Design, Apple, & Meaning 13:09 Collaboration Enabled by Tech 14:43 Why is Memphis So Important? 15:54 How Tech Enabled Rapid Iteration 17:19 Why This All Matters BIG thanks to Mara Holt Skov and Raffi Minasian for helping out so much with this video! Also, be sure to check out Matthew Bird's History of Design YouTube Channel: null All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Credits: Bradley Heath (editor): https://www.linkedin.com/in/bradley-heath-032299109/ Cool AI Art: https://www.youtube.com/watch?v=TDktjGsCVts Matthew Bird's History of Design YouTube Channel: null Rotary Phone tear down: https://www.youtube.com/watch?v=FNK-6rIvFN4 Cassette Tape tear down: https://www.youtube.com/watch?v=GPochAanAOo Memphis: https://www.youtube.com/watch?v=SC1O03GCssU Short MLK clips: https://www.youtube.com/watch?v=_IB0i6bJIjw PS 5: https://www.youtube.com/watch?v=RkC0l4iekYo