In 2009, French entrepreneurs took a massive gamble: building a luxury industry in one of the world’s poorest countries. Before Acipenser, no companies had successfully farmed caviar in Africa. Today, its caviar is served in Michelin-starred restaurants in Europe. How did they get customers from around the world to take a chance on African caviar? And why is it so expensive to raise sturgeon for "black gold"? Correction: At 3:53, Business Insider misstated the species of fish that Acipenser releases into Lake Mantasoa. It is Tilapia, not male Sturgeon. An earlier version of this story misstated the amount of feed Acipenser produces each month. It is about 60 metric tons per month, not 60 kilograms. 00:00 - Intro 01:08 - How They Raise Thousands Of Fish 04:00 - Why It Costs Over $130,000 A Month To Feed Sturgeon 09:17 - How They Remove Caviar From Sturgeon 11:45 - Why China's Caviar Farms Dominate The Market 12:44 - Inside A Michelin-Starred Restaurant Serving Rova Caviar 14:18 - How They've Invested Back Into Madagascar 15:56 - Credits Thank you to Acipenser: https://rova-caviar.com/en-FR MORE FROM BIG BUSINESS: 10 Fascinating Jobs That Keep New York City Running | Business Insider Marathon https://www.youtube.com/watch?v=0dYu31m6D7k Why Melted Bugs On Candy And Lemons Fuel A $167 Million Industry | Big Business | Business Insider https://www.youtube.com/watch?v=iEkKwOWZS_E 11 Of The Most Faked Foods In The World | Big Business | Insider Business https://www.youtube.com/watch?v=K0OtGIPRcAs ------------------------------------------------------ #caviar #bigbusiness #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider How Africa’s First Caviar Won Over Michelin-Starred Restaurants in Europe | Big Business