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Explore the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution.

CNBC International TV

2:32

The science behind pouring a perfect pint of Guinness

CNBC International TV

3:30

How Diageo creates the drinks and brands of the future

CNBC International TV

2:25

Diageo CMO: Iconic Guinness ads inspire our future

CNBC International TV

1:28

How AI informs Diageo's R&D and media spend, according to the company's CMO

CNBC International TV

5:13

How brand partnerships are helping shape AEG’s festival experiences

CNBC International TV

6:32

How AEG is changing the festival demographic

CNBC International TV

2:38

Diversity and inclusion at the Cannes Lions Festival

CNBC International TV

1:19

LinkedIn’s Mel Selcher on the evolution of the CMO and importance of inclusivity

CNBC International TV

3:09

“I don't see this killing the human creative spirit“: AI and Advertising at Cannes Lions

CNBC International TV

2:48

The case for Cannes Lions

CNBC International TV

5:11

The rise of gaming: A look inside Cannes Lions’ newest award

CNBC International TV

9:44

How On is creating circular sneakers and remodelling the endorsement deal

CNBC International TV

8:45

How On reinvented the running shoe and got runners to wear them

CNBC International TV

5:30

Hospitality magnate Bill Heinecke on building a luxury hotel brand & navigating economic turbulence

CNBC International TV

5:31

How social media has influenced the first luxury resort on Dubai’s World Islands

CNBC International TV

5:24

How Merlin Entertainments creates synergies between its brands

CNBC International TV

5:59

How theme park operator Merlin is turning its Legoland parks into mini-break destinations

CNBC International TV

2:20

Garnier’s Brand President on the company’s newest “environment first” products

CNBC International TV

6:01

How the world of travel marketing has changed since Covid

CNBC International TV

6:41

How Abu Dhabi is marketing itself as a tourist destination post-Covid

CNBC International TV

3:44

Back to normal? GQ boss explains why physical events beat virtual ones | Marketing Media Money

CNBC International TV

3:35

Why goody bags are good for brands | Marketing Media Money

CNBC International TV

2:51

Olympian, Adam Peaty: sports funding “should come from the people”

CNBC International TV

2:22

Kingsley Ben-Adir on joining Marvel’s ‘Secret Invasion’

CNBC International TV

3:08

'Line of Duty' star ‘surprised’ by UK show's success

CNBC International TV

3:28

KSI on cryptos and coping with 40m followers

CNBC International TV

5:01

Digital artist, Beeple: NFTs next chapter of art history

CNBC International TV

5:51

Oxford Vaccine Scientist: Maybe end of pandemic in sight

CNBC International TV

6:59

The secrets behind the music you hear on TikTok

CNBC International TV

5:11

Why all 35 L'Oreal brands are using influencers

CNBC International TV

3:58

What it's like being a TikTok influencer

CNBC International TV

6:44

Why Samsung upcycled older phones to help animals in the wild

CNBC International TV

3:28

What role do brands have in the debate on diversity?

CNBC International TV

4:13

Does the ad industry have an inclusion problem?

CNBC International TV

6:39

How diverse and inclusive is the advertising we see?

CNBC International TV

8:13

Online events need to increase production values to attract attendees, director says

CNBC International TV

6:20

Samsung CMO discusses launching products in a virtual world

CNBC International TV

7:25

Mastercard's marketing chief has surprising advice for other CMOs

CNBC International TV

10:02

Cannes Lions set for virtual event due to the coronavirus pandemic

CNBC International TV

8:14

How James Bond can help brands stand out from the advertising crowd | Marketing Media Money

CNBC International TV

5:35

Martin Sorrell on Covid-19's global impact on business and marketing | Marketing Media Money

CNBC International TV

3:54

S4's Sorrell on changing consumer behavior and his advice to brands | Marketing Media Money

CNBC International TV

5:19

Coronavirus has changed consumer behavior — here's what marketers need to do next

CNBC International TV

7:08

How Unilever and Minecraft are putting education ahead of profit | Marketing Media Money

CNBC International TV

8:07

To launch or not to launch? The coronavirus conundrum | Marketing Media Money

CNBC International TV

5:14

How businesses are adapting marketing strategies to survive the lockdown | Marketing Media Money

CNBC International TV

3:57

The move toward quality journalism and why some brands are missing out | Marketing Media Money

CNBC International TV

3:46

Why changing a logo to promote social distancing isn't always a good move | Marketing Media Money

CNBC International TV

4:38

How the advertising world is coping with COVID-19 | Marketing Media Money

CNBC International TV

5:06

How P&G's Tide keeps reinventing the way it advertises | Marketing Media Money

CNBC International TV

3:34

New technology means new ways to reach the consumer at P&G | Marketing Media Money

CNBC International TV

3:49

P&G's brand chief on what he demands from digital platforms | Marketing Media Money

CNBC International TV

5:49

How P&G has been scoring number ones for 180 years | Marketing Media Money

CNBC International TV

3:47

Huda Beauty boss shares the secrets to her success | Marketing Media Money

CNBC International TV

4:51

How getting fired led Huda Kattan to create a $1 billion beauty business | Marketing Media Money

CNBC International TV

5:28

Tech and skateboarding: the new PR tricks behind Dubai's Atlantis resort

CNBC International TV

5:41

Why this unique building needs a bespoke marketing campaign

CNBC International TV

6:25

How Charlotte scored a marketing touchdown in Europe

CNBC International TV

6:48

How wearable tech is helping the mental health of marketers

CNBC International TV

6:32

Marketers are using A.I. to prevent damage to brand reputation

CNBC International TV

7:03

Here's why beer brand Desperados favors experiential marketing over TV | Marketing Media Money

CNBC International TV

3:33

Here's how creative agency AKQA is hoping to save the Amazon rainforest | Marketing Media Money

CNBC International TV

3:01

How Tinder does experiential marketing in the real world | Marketing Media Money

CNBC International TV

3:17

Tinder uses influencers, but not like other brands | Marketing Media Money

CNBC International TV

8:59

Brands can't eliminate — only manage — mobile web ad fraud, experts say | Marketing Media Money

CNBC International TV

5:29

Targeting LGBTQ consumers shouldn't just be for Pride season: CEO | Marketing Media Money

CNBC International TV

3:10

L'Oreal offers personalized ad messages and products | Marketing Media Money

CNBC International TV

5:44

L'Oreal's augmented reality acquisition helps with online brand experience | Marketing Media Money

CNBC International TV

5:54

Banning serial returners could be a bad move for marketers | Marketing Media Money

CNBC International TV

4:07

Dunkin's transformation was about more than just losing the donuts | Marketing Media Money

CNBC International TV

4:11

How Dunkin' develops new products and new promotional possibilities | Marketing Media Money

CNBC International TV

6:56

Trivago's inside secret for marketing success | Marketing Media Money

CNBC International TV

5:27

How Carlings created a digital-only clothing line that no-one can wear | Marketing Media Money

CNBC International TV

4:05

How Carrefour's marketing campaign broke the law to change the law | Marketing Media Money

CNBC International TV

7:47

From health clubs to space travel, how Virgin manages its brand | Marketing Media Money

CNBC International TV

3:46

Maintaining momentum - What Essity did after Cannes win | Marketing Media Money

CNBC International TV

4:13

Ogilvy CEO focused on business growth | Marketing Media Money

CNBC International TV

8:05

Schneider Electric chief marketer on transforming her business | Marketing Media Money

CNBC International TV

4:23

Avoiding advertising — how brands can embed themselves in desirable content | Marketing Media Money

CNBC International TV

8:50

Connie Britton on supporting the Lion's Share | Marketing Media Money

CNBC International TV

12:06

Ogilvy's creative boss on the need for fun | Marketing Media Money

CNBC International TV

11:46

MediaCom boss on humans' role in a digital media world | Marketing Media Money

CNBC International TV

6:37

McKinsey highlights how CMO types impact business | Marketing Media Money

CNBC International TV

7:56

Naomi Campbell on 'Being Naomi' | Marketing Media Money

CNBC International TV

5:19

The digital experience from IBM at Cannes Lions | Marketing Media Money

CNBC International TV

6:13

Why data is key to getting closer to your customer | Marketing Media Money

CNBC International TV

7:13

How to turn the creative into profits | Marketing Media Money

CNBC International TV

5:40

Google's data usage in Europe and how it affects you | Marketing Media Money

CNBC International TV

4:29

New venture is bringing leading marketers together to learn from each other | Marketing Media Money

CNBC International TV

5:54

Why purpose matters and not just for marketers | Marketing Media Money

CNBC International TV

5:32

Should ads be funny or not? | Marketing Media Money

CNBC International TV

6:25

Making augmented reality work in ads | Marketing Media Money

CNBC International TV

12:42

Martin Sorrell on the changing shape of the marketing world | Marketing Media Money

CNBC International TV

1:43

Sorrell: Chance of a no-deal Brexit to increase if Johnson becomes PM | Marketing Media Money

CNBC International TV

5:34

Cannes Lions: WARC research says effective advertising is as easy as 1,2,3 | Marketing Media Money

CNBC International TV

4:30

Havas CEO: Culture the 'defining characteristic' of most organizations | Marketing Media Money

CNBC International TV

2:22

Edelman CEO: It's a time of brand democracy | Marketing Media Money

CNBC International TV

4:15

Cannes Lions: How marketing is driving the message of safety in the sun | Marketing Media Money

CNBC International TV

9:14

Cannes Lions: P&G marketing chief on re-imagining creativity | Marketing Media Money

CNBC International TV

3:24

Snap's augmented reality helping advertisers 'create magic,' VP says | Marketing Media Money