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Peggy Anne Salz

Liftoff Mobile Heroes

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65 items
Last updated on Apr 11, 2023
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Liftoff Mobile Heroes by Liftoff brings you the latest industry news, entertainment and insights from across the app marketing industry. Hosted by journalists Peggy Anne Salz and John Koetsier, we go in-depth with brand and performance marketers at the forefront of marketing.
Liftoff Mobile
App Store Optimization: Free Money?
33:11
App Store Optimization: Free Money?

Liftoff Mobile
UA for Call of Duty: Learning from Activision’s senior manager of growth strategy
29:33
UA for Call of Duty: Learning from Activision’s senior manager of growth strategy

Liftoff Mobile
Predictably Irrational: Winning in Fitness, Health, and Wellness Categories
34:18
Predictably Irrational: Winning in Fitness, Health, and Wellness Categories

Liftoff Mobile
What 99% Of Ads for Mobile Apps Misses: The Creative Index Report
29:16
What 99% Of Ads for Mobile Apps Misses: The Creative Index Report

Liftoff Mobile
Privacy That Doesn’t Suck: Privacy Sandbox on Android
45:43
Privacy That Doesn’t Suck: Privacy Sandbox on Android

Liftoff Mobile
How One CMO Built a Popular Social Network for People Who Love Fishing
26:02
How One CMO Built a Popular Social Network for People Who Love Fishing

Liftoff Mobile
Road Trip Turkey: The New Silicon Valley of Gaming?
28:19
Road Trip Turkey: The New Silicon Valley of Gaming?

Liftoff Mobile
Applying Behavioral Psychology to 1.4B Game Installs
25:35
Applying Behavioral Psychology to 1.4B Game Installs

Liftoff Mobile
Building a Fintech Super-app
27:55
Building a Fintech Super-app

Liftoff Mobile
Growing Location and Travel Apps Again (Finally!)
28:57
Growing Location and Travel Apps Again (Finally!)

Liftoff Mobile
How To Scale Your App for Hyper-growth: 220M Users and Growing
31:43
How To Scale Your App for Hyper-growth: 220M Users and Growing

Liftoff Mobile
Better AdMon Than Pre-IDFA? Here’s How
26:41
Better AdMon Than Pre-IDFA? Here’s How

Liftoff Mobile
How These Ads Outperform Native Content
24:41
How These Ads Outperform Native Content

Liftoff Mobile
Voodoo & Drest: Chatting with Top Women in Mobile Growth
29:42
Voodoo & Drest: Chatting with Top Women in Mobile Growth

Liftoff Mobile
Games That Win: Unveiling the DNA of Successful Mobile Games with Sensor Tower’s Craig Chapple
29:30
Games That Win: Unveiling the DNA of Successful Mobile Games with Sensor Tower’s Craig Chapple

Liftoff Mobile
How to Maximize In-App Ad Revenue: Privacy, In-App Bidding, and Top Tips to Boost Profitability
36:47
How to Maximize In-App Ad Revenue: Privacy, In-App Bidding, and Top Tips to Boost Profitability

Liftoff Mobile
How Dating Apps Win (And When They’re Busiest)
23:30
How Dating Apps Win (And When They’re Busiest)

Liftoff Mobile
How To Boost Sales in Your Mobile App
24:55
How To Boost Sales in Your Mobile App

Liftoff Mobile
Super Bowl Success: How To Do Retention-first Mobile User Acquisition
31:32
Super Bowl Success: How To Do Retention-first Mobile User Acquisition

Liftoff Mobile
Underdog Champion: How To Beat the Biggest, Baddest, Richest Competitors
22:47
Underdog Champion: How To Beat the Biggest, Baddest, Richest Competitors

Liftoff Mobile
3 Types of Data You Need on Competitive Apps
28:51
3 Types of Data You Need on Competitive Apps

Liftoff Mobile
How Wattpad Boosted Programmatic Ad Revenue
34:41
How Wattpad Boosted Programmatic Ad Revenue

Liftoff Mobile
Why Incrementality Is Like Heaven (But You Can’t Really Go There)
29:00
Why Incrementality Is Like Heaven (But You Can’t Really Go There)

Liftoff Mobile
Top 3 Tips for Growing Your Mobile Marketing Career in 2022
28:20
Top 3 Tips for Growing Your Mobile Marketing Career in 2022

Liftoff Mobile
3 Ways for Mobile Marketers To Win in 2022 (And a Recap of Yays and Boos From 2021)
25:38
3 Ways for Mobile Marketers To Win in 2022 (And a Recap of Yays and Boos From 2021)

Liftoff Mobile
Mobile gaming trends for 2022: live ops, mashups, NFTs, social, battle passes
30:45
Mobile gaming trends for 2022: live ops, mashups, NFTs, social, battle passes

Liftoff Mobile
Learning From the “Performance Artists” of Mobile Growth With Lidia Perez From Socialpoint
27:24
Learning From the “Performance Artists” of Mobile Growth With Lidia Perez From Socialpoint

Liftoff Mobile
How To Win in Casual Games in 2022
40:55
How To Win in Casual Games in 2022

Liftoff Mobile
How SocialPoint Escaped A Creative Rut
24:32
How SocialPoint Escaped A Creative Rut

Liftoff Mobile
How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA
15:02
How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA

Liftoff Mobile
Holiday Marketing Wins and Fails
40:49
Holiday Marketing Wins and Fails

Liftoff Mobile
IDFA, Last-click, AB Testing, and Naming Conventions with Lenette Yap, Senior UA Manager at Inkitt
36:53
IDFA, Last-click, AB Testing, and Naming Conventions with Lenette Yap, Senior UA Manager at Inkitt

Liftoff Mobile
Becoming the boss: How to level up in mobile marketing
55:15
Becoming the boss: How to level up in mobile marketing

Liftoff Mobile
Road Trip: Eastern Europe with Nakusi Games, Joom, Google’s Massive Attribution Changes and More
1:00:40
Road Trip: Eastern Europe with Nakusi Games, Joom, Google’s Massive Attribution Changes and More

Liftoff Mobile
Alexander Ruban: UA Lead at Product Madness on influencer marketing, gaming, and attribution
21:29
Alexander Ruban: UA Lead at Product Madness on influencer marketing, gaming, and attribution

Liftoff Mobile
The Godfather of growth + Stash + Gymondo on subscription success
48:59
The Godfather of growth + Stash + Gymondo on subscription success

Liftoff Mobile
Origins Story: Alexey Gusev at Goodgame Studios
26:31
Origins Story: Alexey Gusev at Goodgame Studios

Liftoff Mobile
Roadtrip Germany: Delivery Hero, Flixbus, Soundcloud, & Yazio
58:27
Roadtrip Germany: Delivery Hero, Flixbus, Soundcloud, & Yazio

Liftoff Mobile
Sam's Club, Walmart, retail apps, fail whales and the world's best BBQ sauce
56:28
Sam's Club, Walmart, retail apps, fail whales and the world's best BBQ sauce

Liftoff Mobile
Bumble user acquisition execs on growth, data, iOS 14.5, and the crazy, insane 2020s
46:07
Bumble user acquisition execs on growth, data, iOS 14.5, and the crazy, insane 2020s

Liftoff Mobile
Netflix. Gaming. Grindr. Aftermath of the IDFA. And SO. MUCH. MORE
1:01:09
Netflix. Gaming. Grindr. Aftermath of the IDFA. And SO. MUCH. MORE

Liftoff Mobile
Overrated metrics, dancing fools, and the future of marketing measurement with Babel, Flexion Mobile
1:05:13
Overrated metrics, dancing fools, and the future of marketing measurement with Babel, Flexion Mobile

Liftoff Mobile
Creativity, winning, and secrets of game marketing with top GamesBeat and PocketGamer journalists
1:06:40
Creativity, winning, and secrets of game marketing with top GamesBeat and PocketGamer journalists

Liftoff Mobile
iOS 15, Android 12, and mobile marketing inception as we chat segmentation & engagement
1:14:35
iOS 15, Android 12, and mobile marketing inception as we chat segmentation & engagement

Liftoff Mobile
Agencies & mobile advertising: perfectly positioned for a post-IDFA era?
54:18
Agencies & mobile advertising: perfectly positioned for a post-IDFA era?

Liftoff Mobile
Playable ads, Yoda, best-selling authors, and mostly legal insider tips on getting free ad campaigns
50:45
Playable ads, Yoda, best-selling authors, and mostly legal insider tips on getting free ad campaigns

Liftoff Mobile
Massive mistakes, free crypto, and how to market fitness apps with TRIQ, 7Mind, and Admiral Media
55:45
Massive mistakes, free crypto, and how to market fitness apps with TRIQ, 7Mind, and Admiral Media

Liftoff Mobile
Thirsty mobile marketers, bars of iron, and winning with video ads
1:01:43
Thirsty mobile marketers, bars of iron, and winning with video ads

Liftoff Mobile
Rocking icons, shaking apps, & post-covid growth in fintech with Acorns, MoneyHub, Thimble, and Pawp
50:17
Rocking icons, shaking apps, & post-covid growth in fintech with Acorns, MoneyHub, Thimble, and Pawp

Liftoff Mobile
IDFA, creative, astrology, and free Lambos for everyone with Wooga, Product Madness, and Playstudios
41:12
IDFA, creative, astrology, and free Lambos for everyone with Wooga, Product Madness, and Playstudios

Liftoff Mobile
Inaugural. First. Seminal. Freakishly awesome: IDFA with InMobi, Vungle, Singular and Fyber
51:22
Inaugural. First. Seminal. Freakishly awesome: IDFA with InMobi, Vungle, Singular and Fyber

Admiral Media
Holiday Marketing Wins & Fails by Mobile Heroes feat. Admiral Media
0:34
Holiday Marketing Wins & Fails by Mobile Heroes feat. Admiral Media

Liftoff Mobile
Why Soft Launches Are Getting So Ridiculously Hard
31:07
Why Soft Launches Are Getting So Ridiculously Hard

Liftoff Mobile
Ai-Driven Marketing Is the New Data-Driven Marketing
27:26
Ai-Driven Marketing Is the New Data-Driven Marketing

Liftoff Mobile
How Mattel163 Took UNO and Skip-Bo to 250M Users: Globalization Is Localization
26:55
How Mattel163 Took UNO and Skip-Bo to 250M Users: Globalization Is Localization

Liftoff Mobile
Starting with the Product: How Rootd Bootstrapped to 2M Users
32:55
Starting with the Product: How Rootd Bootstrapped to 2M Users

Liftoff Mobile
Huuuge Games, Huge Automation, and Hugely Human Advice with Misha Syrotiuk
28:31
Huuuge Games, Huge Automation, and Hugely Human Advice with Misha Syrotiuk

Liftoff Mobile
Top Trends in ASO Today With AppTweak’s Simon Thillay
27:50
Top Trends in ASO Today With AppTweak’s Simon Thillay

Liftoff Mobile
20M Views on TikTok, and a New Approach to “Uncomplicated Attribution”
27:23
20M Views on TikTok, and a New Approach to “Uncomplicated Attribution”

Liftoff Mobile
8M MAU With $0 in Spend
29:03
8M MAU With $0 in Spend

Liftoff Mobile
Agency Day: M&C Saatchi, Apex Growth, and Neil Patel Digital
40:18
Agency Day: M&C Saatchi, Apex Growth, and Neil Patel Digital

Liftoff Mobile
Segmentation That Sparks Joy, With Geoff Hladik at Flipaclip
26:21
Segmentation That Sparks Joy, With Geoff Hladik at Flipaclip

Liftoff Mobile
Love & Pies, Broccoli Cake, and Reverse Psychology in Ads: Chatting With Trailmix
30:39
Love & Pies, Broccoli Cake, and Reverse Psychology in Ads: Chatting With Trailmix

Liftoff Mobile
Fake Ads and Mobile Marketing Intelligence, With AppMagic’s Stan Minasov
30:22
Fake Ads and Mobile Marketing Intelligence, With AppMagic’s Stan Minasov

Liftoff Mobile
CTV Ad Spending To Outgrow Social: Chatting With M&C Saatchi Performance’s Jonathan Yantz
32:36
CTV Ad Spending To Outgrow Social: Chatting With M&C Saatchi Performance’s Jonathan Yantz