The Groove is brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/ Peggy Anne Salz is a renowned mobile analyst, speaker, and author. She has been analyzing and writing about mobile technology and marketing for over a decade. She is the founder of MobileGroove, a mobile marketing consultancy and research firm that helps businesses navigate the mobile landscape. Peggy has written several books on mobile marketing, including "The Everything Guide to Mobile Apps," "Apponomics: The Insider's Guide to a Billion Dollar Business," and "The Art of Mobile Persuasion." She also regularly contributes to Forbes, VentureBeat, and other publications. Peggy is a sought-after speaker and has presented at conferences around the world, including Mobile World Congress, ad:tech, and dmexco. She is also a member of the Mobile Marketing Association's Global Board of Directors. On her YouTube channel, Peggy shares insights and analysis on the latest in mobile technology and marketing. She covers a variety of topics, including mobile apps, mobile advertising, mobile commerce, and mobile strategy. Her videos are informative and engaging, and she has a talent for breaking down complex topics into easy-to-understand language. Overall, Peggy Anne Salz is a true thought leader in the mobile space. Her expertise and insights have helped countless businesses succeed in the mobile landscape, and her YouTube channel is a valuable resource for anyone looking to stay up-to-date on the latest in mobile technology and marketing.